Follow the guidelines from the Coalition For Better Ads to make sure your ads are user-friendly and you’ll be golden. I recommend testing your site’s speed in both Google’s PageSpeed Insights tool and GTmetrix. But if you see any errors, then check out our guides to and HTTP to HTTPS migration for details on how to configure your redirects.
Given you’re optimizing for search engines, it’s key to understand how much organic traffic you’re driving through them. Use Google’s Rich Results Test tool (free online) on a few pages to see if any schema is detected and if there are errors. Also in Google Search Console, check the Enhancements section – it will list any detected schema types (like FAQ, Breadcrumbs, Products) and if there are errors or warnings in them. If you find that none of your pages have structured data, that’s a strong recommendation to implement relevant schema.
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This is particularly important for websites like online stores that often generate multiple URLs for the same product due to filters or session variables. Remember that one URL can have multiple broken links and rank for hundreds of keywords. To make the sheet manageable, use various tabs for each main issue and list all URLs with that issue. This spreadsheet will guide your fixes after the initial website audit process.
Track Your Progress and Automate SEO Audit Reports
- You can schedule a weekly technical SEO audit and our Site Audit tool will automatically start crawling your website.
- By finding and fixing those issues, you can often boost your rankings and get more organic traffic.
- When you conduct your SEO audit for 2025, you’ll want to analyze the keywords you target.
- If you notice your traffic suddenly dropping right when these major updates roll out, you’ll need to research what the update targeted and fix those aspects of your site.
- We’ll also discuss how to maintain SEO health going forward, including adapting to Google’s changes and using automation/AI to stay ahead.
You can use the Performance Report in Search Console to see which pages and queries drive the most clicks and impressions. This will also highlight low CTR pages — ranking well but failing to attract searchers. Then, check the Page Indexing Report for crawl errors, warnings, or blocked pages and review the Core Web Vitals Report to find pages failing on speed or usability metrics. Remember that you don’t have to fix everything, but prioritize the most important issues you feel will have the most impact. Identify, prioritize, and fix 170+ SEO Anomaly technical and on-page SEO issues.
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